Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination. Viceroy’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C., St. Lucia, and Portugal’s Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026. 

Viceroy Hotels Corporate Office - New York

We are seeking a Director of Marketing to join our pre-opening team.

The Director of Marketing will be instrumental in driving topline revenue, brand visibility, and market positioning for the hotel through the development and execution of integrated marketing strategies, seasonal campaigns, and compelling activations and experiences. Working closely with the Director of Sales & Marketing and Viceroy corporate marketing team, this role brings global brand initiatives to life at the property level. Additionally, this role will provide strategic leadership and oversight of all on-property marketing efforts.

This role is ideal for a strategic leader with a passion for experiential travel, and luxury/lifestyle hospitality, someone who can seamlessly blend high-level strategy with hands-on execution, while influencing cross-functional stakeholders and driving measurable results.

The Director of Marketing will have a proven track record working in a similar or more senior marketing leadership role at a luxury city hotel. This individual will be responsible for leading and executing property-level marketing initiatives that align with broader brand strategy, support commercial goals, and elevate the guest experience across all touchpoints.

Success in this role requires strong leadership, collaboration, attention to detail, creative problem-solving, knowledge of experiential and luxury travel trends, and the ability to translate brand vision into impactful, on-the-ground campaigns, partnerships, and storytelling moments, while driving performance and accountability.

General Responsibilities include but are not limited to:

• Lead and partner with DOSM in the development and execution of the annual marketing/PR/market positioning strategy based on company goals, revenue targets, and brand priorities
  • Serve as the on-property marketing leader, providing strategic direction and oversight across all marketing disciplines
  • Collaborate closely with Viceroy corporate brand marketing team to localize and activate brand campaigns, seasonal narratives, and key initiatives at the property level
  • Ensure a cohesive and integrated marketing approach across the hotel, restaurants, and spa, balancing individual outlet needs with overarching brand consistency
  • Lead the planning and execution of events, media visits, influencer stays, and press FAMs with DOSM, ensuring experiences are aligned with brand positioning, commercial needs, and storytelling goals
  • Lead and/or conduct marketing meetings and provide strategic updates to leadership as needed
  • Oversee integrated marketing campaigns across PR, Revenue, Social marketing, Digital marketing and distribution, including but not limited to partnerships, group promotions, leisure promotions, and social/catering events as needed
  • Act as primary liaison with a variety of partners, including travel industry consortiums, PR firms, social media agencies, and other key stakeholders
  • Oversee relationships with third-party representation companies regarding PR and marketing needs as directed by the DOSM and/or Viceroy corporate team
  • Direct and manage creative/advertising and PR agencies to ensure development of high-quality collateral, campaigns, and press-worthy stories and events
  • Oversee and support client events and brand activations
  • Identify, secure, and lead strategic partnerships, and oversee execution of marketing-oriented action plans with partners
  • Develop media and marketing plans, with accountability for tracking performance, ROI, and optimization through analytics and reporting
  • Create and maintain a PR action plan and content calendar aligned with seasonal themes and business priorities
  • Oversee all monthly, quarterly, and annual recaps, highlighting performance, insights, and opportunities, and present findings to leadership
  • Participate in leadership meetings, weekly marketing meetings, and daily briefings as required
  • Lead by example with respect to the Viceroy Values and Brand Standards
  • Perform other job duties and projects as directed

Desired Qualifications

• Bachelor’s Degree or equivalent preferred
• some experience in New York market preferred)
• Experience in a luxury/lifestyle hotel background required
• A minimum of 5–7 years’ experience in progressive marketing/PR roles, with leadership experience preferred
• Pre-opening experience a plus
• Strong strategic thinking and project management skills with the ability to lead multiple initiatives simultaneously