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SVP, Brand Marketing

Requisition Post Information* : Posted Date 11 hours ago(8/28/2025 1:30 PM)
Job ID
2025-69348
Job Location : Location
US-NY-New York
Location : Name
Viceroy Hotels - Corporate
Category
Sales/Marketing
Compensation Minimum
USD $245.00/Yr.
Compensation Maximum
USD $265.00/Yr.

Viceroy Hotels

Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each guest. As an industry leader in creativity and innovation, our hotels draw upon the diverse backgrounds and talent of our extraordinary team for optimal success.

Location

 

 

Viceroy Hotels Corporate Office - West Hollywood, CA

Overview

We are seeking a dynamic and visionary Senior Vice President, Brand Marketing to lead the development and execution of our global brand marketing strategy. This role is pivotal in shaping the voice, positioning, and identity of the Viceroy brand, ensuring they resonate with discerning partners. The SVP will drive awareness and affinity through bold storytelling, creative campaigns, innovation, strategic partnerships and guest experiences.

Responsibilities

General Responsibilities include but not limited to:

  • Define and evolve the brand architecture, ensuring consistency and relevance across all properties and sub-brands.
  • Lead the creation and execution of integrated marketing strategies, including digital, social, experiential, and traditional channels.
  • Partner with Development, Operations, and Commercial and Hotel leaders to ensure marketing strategies align with business objectives and growth goals.
  • Oversee creative direction, content strategy, public relations, and brand partnerships.
  • Champion guest insights to inform brand positioning, campaign design, product innovation and custom experiences.
  • Serve as the brand steward, ensuring brand values are reflected in every touchpoint
  • Manage relationships with creative, media, and PR agencies, driving efficiency and impact.

Qualifications

Qualified candidates will possess:

  • 10+ years of progressive brand marketing leadership experience, with at least 5 years at the senior executive level.
  • Proven track record in luxury, lifestyle, or hospitality industries; global brand experience strongly preferred.
  • Expertise in brand strategy, public relations, and experiential activations.
  • Strong creative sensibility with the ability to translate vision into compelling campaigns.
  • Exceptional leadership, communication, and influencing skills across diverse stakeholders.
  • Analytical and data-driven mindset, with the ability to balance creativity with measurable outcomes.

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Viceroy Hotels and Resorts is an Equal Opportunity Employer and maintains the policy of recruiting and retaining the best-qualified personnel who demonstrate the ability to perform competently and work well with others. It is the policy of Viceroy Hotels and Resorts to provide equal employment opportunity regardless of race (including traits historically or culturally associated with race, such as hair texture and protective hairstyles), religion (including religious dress and religious grooming), color, age (40 and over), genetic information, disability (mental and physical), medical condition (as defined under state law), national origin (including language use restrictions and possession of a driver’s license issued under section 12801.9 of the California Vehicle Code), ancestry, sex (including gender, gender identity, gender expression), sexual orientation, marital status, familial status, parental status, domestic partner status, citizenship status, pregnancy (including perceived pregnancy, childbirth, lactation, or pregnancy-related conditions), military caregiver status, military status, veteran status, or any other status protected by federal, state, or local law. This policy of nondiscrimination is applied to all aspects of the employment relationship. The Company complies with the Americans with Disabilities Act (ADA) and applicable state and local laws in ensuring equal opportunity and employment for qualified persons with disabilities. We also consider qualified applicants with criminal histories, consistent with legal requirements.



The following link provides more information regarding the Federal laws prohibiting discrimination in employment: EEO is the Law – Notice of Applicant Rights Under the Law.